The Journey

The campaign begins: why a financial advisor is rowing an ocean

Announcing the dream out loud is the first small step. Here is what I am taking on, and why a Certified Financial Planner is about to row 3,000 miles alone.

For years I have helped people plan for the things that feel impossibly far away: retirement, a first home, a child’s education. The method is always the same. You name the big goal, then you break it into steps small enough to actually take, and you take them, one after another, for as long as it takes.

I am about to put my own advice to the ultimate test.

In December 2029, I will row solo across the Atlantic Ocean in the World’s Toughest Row: roughly 3,000 miles from the Canary Islands to Antigua, alone, in a boat not much longer than a car. The average crossing takes around 55 days. It can take a hundred. It will take something close to 1.5 million oar strokes.

No single stroke moves the boat very far. That is the whole point. An ocean is crossed the same way any large goal is reached: not in one heroic leap, but in a long, disciplined series of small steps that nobody claps for. Dream big, small steps. It is the spine of how I work with clients, and now it is the spine of this expedition.

Over the coming months I will share the build-up here: the boat, the training, the qualifications, the setbacks, and the people and brands who decide to come aboard. If you want to follow along, this is the place.

And if you run a business that wants to travel every one of those 3,000 miles with me, the boat is the ultimate blank canvas. Let’s talk.