Sponsorship

Back a calculated risk.
Put your brand on the ocean.

A solo Atlantic campaign is a rare marketing asset: a single boat, a global stage, and one disciplined, credible person carrying your brand across 3,000 miles. Here is the return on that investment.

The audience you reach

You are not buying a logo on a boat. You are buying a position in a global event.

The World’s Toughest Row is a media machine. These are the race’s own audited audience figures, the platform every sponsor’s brand travels on.

3 billion+ potential global audience for the race
150M+ audience reach through public figures backing crews
42M+ global television audience
75M+ Facebook lifetime reach

“The rowing boat is the ultimate blank canvas: a floating billboard that will be shown around the world.”
World’s Toughest Row

Channel by channel

Where your brand shows up.

42M+ Global TV audience, across 80+ pieces of coverage
110M+ Print circulation, reaching 17.5M+ readers
1,450+ Pieces of digital press coverage
4.5M+ Instagram views during each race
15M+ TikTok video views in 12 months
3.1M+ YouTube lifetime views
3.1M+ Race-tracker views per event year (the "dot-watchers")
4.2M+ Race-website page views per event year

50+

accredited media teams cover the race

100%

royalty-free media access to footage and imagery

BBC · CNN · NBC · Nat Geo

broadcasters that have carried the race

At its single-race peak, the event has delivered:

5.4 billion total measured reach in a single race (2015/16)£114M total PR value generated in a single race (2017/18)

The boat as a billboard

One small boat. Five pieces of premium real estate.

A solo boat is smaller than a team’s, which makes every surface more concentrated and more valuable. The hull beside the rowing position and the outer cabins are the most prized: they are the most photographed and visible from every angle, at sea and in the marina. Here is where each tier’s branding sits, from naming rights to a single oar.

1 Title Partner · Names the boat · full wrap
2 Major Partner · Large hull + kit
3 Supporting Partner · Cabin + bow logo
4 Oar Sponsor · Your logo on an oar
5 Crew & Wall of Names · Name on the boat

Illustrative mockup. Placeholder logos shown; final livery follows the race branding rules.

Partnership packages

Choose your position.

A ladder of opportunities, structured for a solo campaign. Pricing below is indicative and every package can be tailored to your objectives.

Top billing

Title Partner

Exclusive · 1 only

$50,000 one partner only

On the boat Names the boat · full wrap

The anchor position. Your name on the boat and top billing from launch to landfall, for the full life of the campaign.

Naming rights: the boat carries your brand (e.g. “[Your Brand] Atlantic Solo”)
Full hull livery: your logo as the dominant mark on both sides of the boat
Premier placement on both oars, the cabin, race kit and the on-board camera frame
Headline billing in every press release, the prospectus and all media interviews
Lead logo on the website, the social channels and all campaign film
A bespoke content series and a branded homecoming event
A speaking appearance, or the rowing boat brought to one of your company events
Exclusive photo-library access and a signed postcard from the finish line
First right of renewal for Kimball’s next expedition

Enquire about Title Partner

Major Partner

Limited · 2 available

$25,000 limited

On the boat Large hull + kit

A core holding in the campaign, with exposure compounding across 18+ months of content and press.

Large logo on both sides of the main hull
Logo on race kit and on-board apparel
Prominent logo on the website and recurring features across social
Named in press materials as a Major Partner
Quarterly content drops and use of campaign imagery for your own channels
A rower interview for your channels and a postcard from the finish line
Invitation to the send-off and homecoming events

Enquire about Major Partner

Supporting Partner

A handful available

from $10,000

On the boat Cabin + bow logo

A measured stake in the story, with your logo travelling every one of the 3,000 miles.

Logo on the cabin / bow of the boat
Logo on the website sponsors wall
Regular thank-you features across social media
Named in the sponsorship prospectus and press kit
Campaign imagery to share with your team and customers
A postcard from the finish line

Enquire about Supporting Partner

Oar Sponsor

Scarce · only a few oars

$5,000 per oar

On the boat Your logo on an oar

A scarce, high-visibility asset: the oars take every one of the 1.5 million strokes across the Atlantic.

Your logo on one of the oars that powers the crossing
A dedicated “meet the oar sponsor” social feature
Logo on the website sponsors wall
Named in the press kit
A signed photograph of your oar at sea after the race

Enquire about Oar Sponsor

Crew & Wall of Names

Open to all

from $100

On the boat Name on the boat

Where it starts. A small step onto the boat, and into the story, for individuals and small businesses.

Your name (or your small business) on the boat’s Wall of Names
Listed on the website supporters wall
A personal thank-you and a place in the launch-day roll call
Campaign updates straight to your inbox

Enquire about Crew & Wall of Names

Indicative placeholder pricing: final packages can be tailored.

3yr+

Early backers get the longest exposure window

A campaign is not a 60-day race; it is a multi-year story. The earlier your brand joins, the more launch announcements, training films, qualifying milestones, press features and homecoming coverage carry your logo. Early capital buys the most compounding exposure.

Not a corporate? Come aboard anyway

Small ways to back a big row.

You do not need a marketing budget to be part of this. These are for individuals, small businesses and superfans who want their name on the crossing.

$100

Sponsor a Mile

Claim one of the 3,000 miles. Your name on the website, and a personal thank-you from Kimball the day he rows past your mile.

$250

A Message in the Cabin

Your words, or your brand’s, displayed inside the cabin, travelling every stroke of the crossing with him.

$50

Name on the Boat

Your name on the boat’s Wall of Names and the website supporters wall. The simplest way to be part of it.

Claim yours

Where your investment goes

Every dollar funds the start line.

Sponsorship is a business arrangement that funds a real campaign with real costs. A solo campaign runs to roughly $85,000 and upward, and modern campaigns commonly reach $140,000 to $200,000. Your support pays for the things that get Kimball safely to Antigua.

The boat

A purpose-built, self-righting ocean rowing boat, the single largest line in the campaign.

Race entry & registration

The solo entry fee paid to the race organiser, Atlantic Campaigns.

Safety & communications

Life raft, beacons, satellite comms, AIS and the full mandatory safety suite.

Shipping & logistics

Moving the boat to La Gomera and home again from Antigua.

Training & qualification

The mandatory courses and 240+ hours of qualifying sea miles.

Food & at-sea supplies

Up to 85 days of provisions and the gear to make fresh water at sea.

Campaign cost ranges are approximate USD, converted from the World’s Toughest Row Budget Guidance and Insights Report 2025 (originally in euros).

An important distinction

Sponsorship and charity are kept separate.

Charity

Funds the cause

A separate pot. Donations go directly to Kimball’s chosen charity through the official platform, not toward campaign costs. Every donor knows exactly where their money lands.

Visit the cause

Ready to look closer?

The full prospectus breaks down every tier, the media reach, the timeline and the placements in detail. Download it, or simply start a conversation.

Download the Prospectus Talk to Us

Let’s put your brand on the boat.

Founding-partner conversations are open now. The earlier you join, the further your logo travels.

Become a Sponsor Follow the Journey

Back a calculated risk.Put your brand on the ocean.